Contemporary Causes of Diffusion · 扩散的当代原因
| English | 中文 | Pinyin · 拼音 |
|---|---|---|
| globalisation/ˌɡləʊbəlaɪˈzeɪʃn/ | 全球化 | quán qiú huà |
| time-space compression/taɪm speɪs kəmˈpreʃn/ | 时空压缩 | shí kōng yā suō |
| social media/ˈsəʊʃl ˈmiːdiːə/ | 社交媒体 | shè jiāo méi tǐ |
Diffusion at light speed
- Today culture spreads faster than ever through globalisation 全球化.
- The internet, media, and transport connect the whole planet.
- A trend can now circle the world in hours, not centuries.
光速扩散
- 今天,文化通过全球化(globalisation)传播得比以往任何时候都快。
- 互联网、媒体和交通连接了整个星球。
- 一种潮流现在能在几小时内环游世界,而非几个世纪。
The main force spreading culture rapidly today is... · 当今迅速传播文化的主要力量是……
Modern diffusion runs on globalisation and the internet. · 现代扩散依赖于全球化和互联网。
The world feels smaller
- Time-space compression 时空压缩 is the shrinking of felt distance between places.
- Instant messaging and cheap flights collapse relative distance.
- This speeds up contagious and hierarchical diffusion enormously.
世界感觉更小
- 时空压缩(time-space compression)是地方之间感觉距离的缩小。
- 即时通讯和廉价航班坍缩了相对距离。
- 这极大地加速了传染和等级扩散。
Historical or contemporary cause? · 历史原因还是当代原因？
Sort each cause of diffusion as historical or contemporary. · 将每个扩散的原因归类为历史或当代。
Time-space compression makes distant places feel closer. · 时空压缩使遥远的地方感觉更近。
Faster transport and communication shrink felt (relative) distance. · 更快的交通和通信缩短了感知（相对）距离。
Select all · 所有 contemporary causes of diffusion. · 选择所有扩散的当代原因。
Internet, social media, and air travel are contemporary; caravans are historical. · 互联网、社交媒体和航空旅行是当代的；商队是历史的。
Match each item to its era. · 将每项与其所属时代匹配。
Social media = today; empire = past; compression = smaller felt distance. · 社交媒体 = 今天；帝国 = 过去；压缩 = 较小的感知距离。
Media and social networks
- Social media 社交媒体 lets ideas jump between friends worldwide instantly.
- Streaming, apps, and advertising spread popular culture everywhere.
- But this can threaten local languages and traditions.
媒体与社交网络
- 社交媒体(social media)让思想在全球朋友之间瞬间跳转。
- 流媒体、应用和广告把流行文化传播到各地。
- 但这可能威胁当地语言和传统。
Networks like apps and platforms where ideas jump between friends worldwide are social . · 像应用程序和平台这样的网络，让想法在世界各地朋友之间跳跃，属于社交。
Social media spreads popular culture instantly and globally. · 社交媒体即时且全球地传播大众文化。
Faster diffusion is not automatically "progress". The same networks that spread useful ideas instantly can also spread placelessness and erode local culture. Contemporary diffusion has real costs alongside its benefits.
更快的扩散不自动等于“进步”。瞬间传播有用思想的同一网络,也能传播无地方性并侵蚀当地文化。当代扩散既有好处,也有真实的代价。
A dance posted on social media in one country can be copied by millions worldwide within a day — contagious diffusion at internet speed. Two hundred years ago the same idea might have taken a generation to cross an ocean.
在一个国家发布在社交媒体上的一支舞,一天之内就能被全球数百万人模仿——互联网速度的传染扩散。两百年前,同样的想法也许要一代人的时间才能跨越海洋。
Contemporary diffusion is driven by globalisation, the internet, and social media, plus time-space compression that shrinks felt distance. Ideas now spread in hours — hugely speeding contagious and hierarchical diffusion, but also threatening local culture.
当代扩散由全球化、互联网和社交媒体驱动,加上缩小感觉距离的时空压缩。思想现在几小时内传播——极大加速传染和等级扩散,但也威胁当地文化。