Graphic Design and Illustration · 平面设计与插画
| English | 中文 | Pinyin · 拼音 |
|---|---|---|
| graphic design/ˈɡræfɪk dɪˈzaɪn/ | 平面设计 | píng miàn shè jì |
| illustration/ˌɪləˈstreɪʃn/ | 插画 | chā huà |
| typography/taɪˈpɒɡrəfi/ | 字体排印 | zì tǐ pái yìn |
| visual hierarchy/ˈvɪʒuːəl ˈhaɪərɑːki/ | 视觉层次 | shì jué céng cì |
Communicating a message
- Graphic design 平面设计 communicates a message visually.
- Illustration 插画 makes images that support or tell a story.
- Both combine type, image, colour, and layout for a viewer or client.
传达信息
- 平面设计(graphic design)以视觉方式传达信息。
- 插画(illustration)制作支持或讲述故事的图像。
- 两者都为观者或客户结合字体、图像、色彩和版式。
The art of arranging typefaces, size, and spacing is called... · 安排字体、大小和间距的艺术称为...
Typography is the design of type in a layout. · 排版是版式中字体的设计。
Select all · 所有 elements graphic design combines.
Type, image, and layout are combined in design; temperature is not. · 字体、图像和版式在设计中结合；温度则不然。
Typography and hierarchy
- Typography 字体排印 — typeface, size, spacing, alignment — is a core design tool.
- Visual hierarchy guides the eye to what matters first.
- Size, weight, and placement rank the message.
字体排印与层次
- 字体排印(typography)——字体、大小、间距、对齐——是核心设计工具。
- 视觉层次引导视线先看什么。
- 大小、粗细和位置排列信息的重要性。
Graphic design tool or not? · 是平面设计工具吗？
Sort each item as a graphic-design tool or not a design tool. · 将每个项目归类为平面设计工具或非设计工具。
Using size and weight so the eye reads the most important thing first creates visual . · 利用大小和粗细使眼睛首先阅读最重要的内容，从而创建视觉。
Visual hierarchy ranks a message for the viewer.
Match each term to its meaning. · 将下列术语与其含义匹配。
Graphic design = message; illustration = story; typography = type.
Design as problem-solving
- Design and illustration are problem-solving: audience and message shape every choice.
- Illustration serves a purpose — editorial, book, poster, product.
- The best solutions communicate clearly and look strong.
作为解决问题的设计
- 设计和插画是解决问题:受众和信息塑造每一个选择。
- 插画服务于目的——社论、书籍、海报、产品。
- 最好的解决方案清晰地传达并看起来有力。
A beautiful poster that fails to communicate its message is a failed design. · 一张未能传达其信息的美丽海报是一次失败的设计。
Design is problem-solving — communication comes first.
Graphic design is not just "making things look nice". It is problem-solving for a message and an audience. A beautiful poster that fails to communicate is a failed design; a plain one that communicates clearly can be a great one. Function comes with the form.
平面设计不只是“把东西做得好看”。它是为一个信息和一个受众解决问题。一张无法传达的美丽海报是失败的设计;一张清晰传达的朴素海报可以是好的设计。功能与形式并存。
For a concert poster, the designer sets the band name in huge bold type at the top (visual hierarchy), the date smaller below, and fine print last. The typography and layout make the key information read instantly — the design solves the communication problem.
为一张音乐会海报,设计师把乐队名用巨大的粗字体放在顶部(视觉层次),日期较小放在下面,细则放在最后。字体排印和版式使关键信息立刻被读到——设计解决了传达问题。
Graphic design communicates a message; illustration makes images that tell a story. Both use typography and visual hierarchy to guide the eye. Design is problem-solving: the audience and message shape every choice, so it must communicate clearly, not just look nice.
平面设计传达信息;插画制作讲述故事的图像。两者都用字体排印和视觉层次引导视线。设计是解决问题:受众和信息塑造每个选择,所以它必须清晰传达,而不只是好看。